Millennials and Plastic Surgery – the effect of social media

It is not surprising given our image driven culture and the endless exposure to social media that millennials are seeking cosmetic enhancements more now than any generation before them. With plastic surgery skyrocketing over the last 19 years from about 1.6 million total procedures in 1997, to nearly 13 million in 2015 per the American Society for Aesthetic Plastic Surgery (ASAPS), the millennials are well represented within this dramatic increase.

With many plastic surgeons around the world reporting a surge in patients under the age of 30 years getting cosmetic surgery, with breast augmentation and rhinoplasty the two most common procedures consistently performed in this group as per ASAPS. While RealSelf, reported in 2015 the most researched procedure was Brazilian Butt Lift – with millennials representing 53% of all traffic researching the Brazilian Butt Lift.

Given the rise of social media like Instagram and Snapchat, millennials are more aware of any small imperfections on their face like wrinkles and thin lips, especially with selfies… They are open and proactive in preventing premature aging and preserving their youth, so are turning to anti-wrinkle injections and dermal fillers. With the ASAPS reporting that anti-wrinkle injections for people between the ages of 19 to 34 shot up by 41 per cent between 2011 and 2015. With these cosmetic injections being affordable and requiring very little downtime makes them even more attractive to patients in their 20’s.

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